I am an accomplished academic and researcher in the field of Economics and Business Management, currently serving at Shah Abdul Latif University, Khairpur, Pakistan. My research is positioned at the intersection of academic entrepreneurship, digital transformation, and technology adoption, with a particular emphasis on contemporary frameworks such as the Technology Acceptance Model (TAM) and UTAUT. I am expert in advanced quantitative research methodologies, including Structural Equation Modelling (SEM), and is proficient in leading statistical tools such as SPSS, SPSS-AMOS, SmartPLS, FsQCA, JASP and Jamovi software.